LM

Counselling • Strategist • Artist

I begin a piece of artwork which questions the illusive nature of details.

I partner with founders and teams to shape brands and products with a refined point of view.

Person standing next to construction vehicle

Selected work

Recent projects that balance strategy and craft.

Counsellin / Art Project Name

Dorset Studio

Reimagined a local presence with a vivid Macdonald experience.

Other Project to add here

Name: Atelier Notes

Description> deigned a calm workspace for work mates

Seaside 52A launch

Weymouth House

Description of the 3rd project: Shaped a launch campaign and online experience for a local care home.

CV

Resume

Multidisciplinary artist and counsellor working on brand and personality. Available for freelance and contract engagements.

Download CV (PDF)

About

Counselling with clarity, warmth, and intention.

I’m Leonie, a counsellor and artist creating personal experiences for brands that care about feeling as much as function. My work often sits at the intersection of visual identity, storytelling, and front-end implementation.

Visual Identity Counselling Creative Direction Career Advice (add any tags, any calling message you want)

Contact

Let’s create something distinctive together.

leonie.macdonald@gmail.com